Sylvi Collection™ by Ingenuity™

I was responsible for creating the video branding for Sylvi, Ingenuity™'s character, to promote her new collection line. To do this, I animated a custom collection logo to ensure the final product aligns with the core brand’s identity. I also directed a video shoot for the first product in the line - Cozy Prop Sylvi™ Tummy Time Activity Pillow, and developed the look for a graphic based template video for future projects. My role on this project includes pre-production planning, on-set direction, and post-production graphics.