Baby Einstein's Ocean Explorers™

Ocean Explorers™ is a free edutainment series on Baby Einstein’s Youtube channel, which hosts over 1 million subscribers, and is also streaming on Netflix. The challenge of this campaign was to integrate the show into the product line advertisements.

I directed several product videos for Baby Einstein’s Ocean Explorers™ play gear and toy campaign. Additionally, I am responsible for the edit and VFX work on all Ocean Explorers product videos, where I integrated animated backgrounds from the show into live-action shots. Deliverables I have created include videos, GIFs, animations and Instagram reels. Campaign is active in the US on Target.com, Walmart.com and Amazon.com and is translated in 5 different languages worldwide.